Vol. 1 No. 2 (2026): Edisi Mei 2026 - Agustus 2026

Articles

• Strategi Pengembangan Pemasaran UMKM Pangan Lokal melalui Pendekatan Marketing Mix dan SWOT

  Muhammad Safii Murad Daulay, Uswatun Hasanah, Irvan Murizal, Hilman Lubis, Nur Ahmadi Birahmani (Author)

  131-151

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• Systematic Literature Review: The Influence of Sustainable Banking, GHRM,and Green Innovation on the Sustainability of Green Financing through theMediation of Top Management Support

  Pini Konisah, Muhammad Iqbal Fasa, Ahmad Hazas Syarif (Author)

  152-167

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• A Systematic Literature Review of Green Financing, Green Banking, and Green Marketing on Customer Loyalty: The Roles of Top Management Support and Corporate Image

  Naila Amanda, Muhammad Iqbal Fasa, Ahmad Hazas Syarif, Hanif, Moh. Mukri (Author)

  168-184

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• Rasionalitas Praktis dalam Pengelolaan Usaha Pedagang Kecil

  Muhammad Haris, Gizza Adinda AP, Alfiah Hassanah, Mayziyah Ayrin, Uswatun Hasanah (Author)

  185-202

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• Mental accounting dalam Pengelolaan Keuangan Usaha Mikro: Studi Kualitatif pada Pedagang Kecil

  Dionisius Dinalta Sucipto Halawa, Seni Krisnadayanti Putri Halawa, Syafia Zahra Siregar, Uswatun Hasanah (Author)

  203-222

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• Analisis Klasterisasi Perilaku Mahasiswa Pengguna Shopee Berdasarkan Orientasi Harga, Kualitas, dan Keputusan Pembelian

  Nur'ain Harahap, Mella Yunita (Author)

  223-238

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