MULYATI, Mulyati; HERLIANA, Elwis Yunike Herliana; SANJAYA, Vicky F Sanjaya. Penerapan Metode Barney (VRIN) dalam Analisis Strategi Pemasaran UMKM Toko Buket Dunia Flowers Sukarame. CONFLUENCE: Journal of Business, Economics & Governance, [S. l.], v. 1, n. 1, p. 35–51, 2026. DOI: 10.66249/confluence.v1i1.10. Disponível em: https://ojs.researchcenterandpublishing.co.id/index.php/CONFLUENCE/article/view/10. Acesso em: 25 sep. 2026.