Kecerdasan Buatan untuk Optimalisasi Keuntungan UMKM melalui Pengabdian Masyarakat
DOI:
https://doi.org/10.66249/mdpi.v1i3.100Kata Kunci:
Kecerdasan Buatan, Transformasi Digital, Pemberdayaan UMKMAbstrak
This Community Service Program (PKM) was conducted to improve the understanding and capability of MSME actors in using AI technology to support business development in the digital transformation era. This program was carried out on April 7, 2026, at Pamulang University, South Tangerang using several methods, including socialization, material presentation, workshops, AI tools simulation, discussions, and participant evaluation. Participants were introduced to various AI platforms such as ChatGPT and Canva AI to support digital marketing, promotional content creation, customer service, and operational efficiency. The results of the program showed an improvement in participants' understanding of the implementation of Artificial Intelligence in business activities. In addition, participants began to understand the importance of digital transformation in increasing productivity and business competitiveness in the modern era.
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Hak Cipta (c) 2026 CHANDRA ARIFIANTO, Angga Juanda, Puspita Handayani, Iftah Normalia, Muhamad Fatir (Author)
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