Mulyati, M., Herliana, E. Y. H., & Sanjaya, V. F. S. (2026). Penerapan Metode Barney (VRIN) dalam Analisis Strategi Pemasaran UMKM Toko Buket Dunia Flowers Sukarame. CONFLUENCE: Journal of Business, Economics & Governance, 1(1), 35-51. https://doi.org/10.66249/confluence.v1i1.10